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Experienced Creative and Marketing Professional with an innovative and progressive history of leading and inspiring teams of content creators, designers, copywriters, storytellers, marketers, and brand ambassadors.
Burton Snowboards
Vice President Creative Marketing
Intuitive brand marketer at the helm of an iconic industry leader, overseeing multimillion-dollar marketing initiatives and the implementation of the global vision and direction of the brand. Rare ability to conceptualize, define, and enact product marketing programs and creative strategies that create community. Passionate about championing sustainable growth through global brand strategy, team and process development, digital marketing, creative problem solving, and collaborations.
The following sampling represents the strategy, ideation, direction, and/or design of the overall creative concept.
 The Burton Stance |  Presentation example |  'Roadtrip' Qualifiers event collateral |
|---|---|---|
 'Winter Storm Warning' video |  Burton x Red Wing |  Brand book excerpts |
 Tradeshow booth design |  'Out There' advertising |  'Trail Map' presentation |
 'Outside Versatility' collateral |  Video moodboard example |  B2B Anon catalog |
 Website landing page |  Burton x Carhartt |  On-model product photography direction |
 Rider advertisements |  'Durable Goods' web assets |  'Mining' U•S•Open collateral |
 Introducing Step On™ video |  Burton x Cheech & Chong |  'Mountain' apparel photography |
 B2B catalog pages |  Photo direction document |  Anon advertising |
 Seasonal branding guidelines example |  Various retail displays |  DTC 'Durable Goods' catalog |
 B2B Anon catalog |  'The Liftline' title graphics |  Packaging specifications |
 Visual seasonal calender |  'Trek' U•S•Open collateral |  'Standing Sideways' advertisements |
 Burton x Danner |  'Restricted' video |  Go to market presentation |
 Internal brand positioning visuals |  'Family Tree' advertisement |  Anon advertising |
 Burton x Pacifico |  Burton Girls collateral |  Burton x Undefeated x Alpha Industries |
 'States' Qualifiers event collateral |  Burton x Disney Frozen |  Anon website layout |
 'Welcome to Burton' illustration |  Burton x Steve Aoki |  'Phoneline' Qualifiers event collateral |
 Living Lining™ video |  Burton x L.A.M.B. |  Burton x Married to the Mob |
 Olympic uniform packaging |  'Textile' U•S•Open recap report |  Digital snowboard finder |
 Jake Burton messaging |  'Rail Days' course branding |  'Slasher' Qualifiers event identity |
 Burton x Playboy |  'Electric Light' U•S•Open collateral |  Sales meeting identity |
 'Zurich Haus' concept |  Step On™ - R&D Process video |  Mine77 launch collateral |
 Kilroy x Analog |  'Board of Health' snowboard |  #RideResorts |
 2020 sustainability goals |  'Welcome to Winter' homepage |  B2B softgoods catalog |
 Burton Girls x Married to the Mob |  'Pit Crew' U•S•Open collateral |  Headquarters tour signage |
 Various retail displays |  Burton x Led Zeppelin |  Burton x The Good Life |
 Archival wallpaper |  NYC retail store mock-up |  B2B catalog collateral |
 Introducing 'The Nug' video |  Burton x L.A.M.B. |  Sale art direction |
 Website icon navigation |  Burton x Toyota |  Burton x Blvck Scvle |
 Rider advertisements |  Burton x BOA® |  '13' video advertisement |
 Marketing 'Trail Map' |  'Durable Goods' advertising |  'Best in Snow' collateral |
 DTC 'Out There' catalog |  Vermont store and tour ad |  'BRTN' apparel photography |
 Burton Girls 'Get Down | Rise Up' video |  [ak] signage |  Living Lining™ hangtag |
 Burton x Filson |  Step On™ manual |  Seasonal website refresh |
 Burton x Neighborhood |  DTC packaging mock-up |  Product assortment photography |
 Burton x L.A.M.B. |  'Thirteen' photography |  bluesign® digital banner |
 DTC 'Built on Boards' mailer |  Burton x Marvel |  'Pit Crew' U•S•Open video |
 Seasonal advertising examples |  'Hammock tech' signage |  Mine77 photography |
 Kilroy...was here |  B2B digital catalog |  Burton x Phish |
 B2B hardgoods catalog |  'Brighton Flannel' digital banner |  'Cookbook' catalog |
 D2C catalog excerpts |  Holiday wrapping paper |  Collection preview evites |
 Digital sale banners |  'B by Burton' advertisment |  Various stickers |
 'BRTN' signage |  'Stand With Us' video |  'No Bad Trips' advertisement |
 Board graphic zine |  Burton x Jeff Koons |  Burton Girls advertisement |
 '13 Things' blog post |  'Trail Map' visual |  Step On® accordian catalog |
 Apparel photography examples |  Mine77 advertisement |  'Send It' signage |
 Screen Grab™ signage |  'Outside Versatility' web assets |  'Burton Presents: Rope Tow' video |
 Burton x G-Form™ |  Rider advertisements |  Burton x Gore-Tex™ |
 'The Good Book' advertisement |  Terje Haakonsen advertisement |  B2B apparel catalog |
 'Let It Ride' advertisement |  'Built on Boards' advertisements |  'Burden' snowboard |
 [ak] advertisement |  Sustainability identity |  Burton x Chris Nunez x Playboy |
 Apparel photography examples |  B2B catalog pages |  Burton x Bionic® |
 Mine77 video |  Rider advertisments |  Digital snowboard overview |
 'Process' apparel photography |  'Pass Along' identity |  1992 retro collection |
 Snowflake assortment |  Packaging mock-up |  'Peaks of Sustainability' overview |
 'Matterhorn' graphics |  Apparel photography examples |  'Me Nug' snowboard |
 'B by Burton' signage |  Video moodboard example |  Living Lining™ signage |
 2020 sustainability goals video |  'Feed Your Head' advertisement |  Holiday website design |
 Seasonal style guide examples |  Anon 'A2' advertisement |  Craig Kelly proto facility |
 U•S•Open recap report |  Burton x Grateful Dead |  Mine77 lookbook |
 'Smile | Bite' advertisement |  B2B 'Durable Goods' catalog |  'Who We Are' website |
 'Green Mountain Process' signage |  'The Channel with EST' signage |  'Trek' U•S•Open video |
 Rider advertisements |  [ak] signage |  Burton x L.A.M.B. |
 Apparel catalog excerpts |  B2B bag catalog |  'Warmth and Waterproofing' signage |
 Screen Grab™ signage |  'The Good Book' catalog |  Website category page |
 Burton x BOA® |  Women's catalog |  Gore-Tex™ glove signage |
 'Sweet Talker' snowboard |  Youth photography |  'Burton Presents: Teaser' video |
 'Burton Presents' advertisements |  'Board Amazing' illustration |  Logo usage outline |
 [ak] advertisement |  Archival wallpaper |  Various t-shirt graphics |
 'Standing Sideways' advertisement |  Women's outerwear collages |  'Sno-Land' assets |
 Bag signage |  Apparel photography examples |  Tradeshow displays |
 'Surround Yourself' advertisements |  Burton x Ski-Doo |  'The Stash' sticker sheet |
 'The B' movie assets |  'Kilroy Crew' video |  'Different Season Same Spirit' advertisements |
 'Think Twice' advertisement |  'JLA Banked Slalom' poster |  '5 Color Process' photography |
 'B by Burton' advertisment |  '13 Things' icons |  'Family Tree' display |
 Women's advertisements |  Various stickers |  'Descends On' poster |
 Snowboard 'bend' spectrum |  'Fall Bash' invites |  Mine77 retail fixture |
 'Back to School' digital banner |  Website homepage layout |  U•S•Open jacket |
 'Restricted' sticker sheet |  Assorted birthday cards |  'B Thirteen' icons |
 Bag illustrations |
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